Privacy Policy for ResetCapitalAdvisory.com
Last Updated: February 12, 2026
This Privacy Policy explains how Reset Capital Advisory (“Reset Capital Advisory,” “we,” “us,” or “our”) collects, uses, discloses, and protects information when you visit or interact with ResetCapitalAdvisory.com (the “Site”) and any related forms, pages, or communications that link to this Privacy Policy.
We are based in Arkansas, United States, and this Privacy Policy is intended to align with U.S. privacy and data security expectations commonly applicable to Arkansas-based businesses.
1) Scope of this Privacy Policy
This Privacy Policy applies to information we collect:
- Through the Site (including contact forms and scheduling/consultation requests)
- Through email, phone, text, and other communications with you (if you contact us)
- From service providers that help us operate the Site and provide our services
This Privacy Policy does not apply to third-party websites, apps, or services that may be linked on the Site. Their privacy practices are governed by their own policies.
2) Information We Collect
A. Information you provide directly
Depending on how you interact with us, we may collect:
- Contact information (name, email address, phone number, company name, job title)
- Business information you choose to share (industry, business challenges, financial/workflow details, requested services)
- Communications (messages you send us, call notes, emails, and similar)
- Client onboarding information (if you become a client), which may include additional details necessary to provide services
Payment information: If payments are ever accepted online, payments are typically processed by third-party payment processors. We generally do not store full payment card numbers on our systems (details depend on the processor used).
B. Information collected automatically (cookies and similar technologies)
When you visit the Site, we (and our service providers) may automatically collect:
- Device and browser information (IP address, device type, operating system, browser type)
- Usage data (pages visited, time spent, referral URLs, clicks, interactions)
- Approximate location (derived from IP address)
- Cookie and tracking data (see Section 6)
C. Information from third parties
We may receive information from:
- Analytics providers (site performance and visitor insights)
- Scheduling or form tools (appointment requests, form submissions)
- Marketing/referral sources (if you came to us via a partner, ad platform, directory, or referral—subject to your settings and the third party’s practices)
3) How We Use Information
We may use information we collect to:
- Provide and operate the Site and our services
- Respond to inquiries and schedule consultations
- Communicate with you about your request, our services, and updates
- Improve the Site, content, and user experience
- Monitor, prevent, and address security issues, fraud, and abuse
- Maintain business records (including for compliance and dispute resolution)
- Comply with legal obligations and enforce our agreements
4) How We Disclose (Share) Information
We may disclose information in the following circumstances:
A. Service providers
We may share information with vendors that help us operate the Site and business, such as:
- Website hosting and infrastructure
- Analytics
- Scheduling and forms
- Email delivery and communications platforms
- CRM/customer support tools
- Security and monitoring tools
These providers are authorized to use information only as needed to provide services to us.
B. Legal and compliance disclosures
We may disclose information if we believe disclosure is necessary to:
- Comply with applicable law, regulation, subpoena, or legal process
- Protect our rights, safety, and property, and that of others
- Investigate and help prevent fraud, security incidents, or other misconduct
C. Business transfers
If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or part of our business, information may be disclosed as part of that transaction, subject to standard confidentiality protections.
D. With your direction or consent
We may share information when you instruct us to do so or give permission.
5) “Sale,” Targeted Advertising, and Sensitive Data Practices
A. Do we “sell” personal information?
We do not sell personal information for money in the traditional sense.
B. Targeted advertising
We may use analytics and similar tools that can be associated with interest-based advertising depending on your device settings and cookie choices. Where required by certain U.S. state laws, you may have the right to opt out of certain forms of targeted advertising (see Section 9).
C. Sensitive information
Please do not submit sensitive personal information through the Site unless specifically requested and necessary for services (e.g., government IDs, account credentials, or health information). If you share sensitive information voluntarily, you understand it will be handled as described in this Privacy Policy and as needed to provide services.
6) Cookies and Similar Technologies
We may use cookies, pixels, tags, scripts, SDKs, and similar technologies to:
- Remember preferences
- Understand Site performance and usage
- Maintain security and detect abuse
- Measure marketing effectiveness
Your cookie choices
You can control cookies through:
- Your browser settings (block/delete cookies)
- Any cookie banner or preference manager we implement (if present)
Blocking certain cookies may affect Site functionality.
7) Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect information. However, no security measures are perfect, and we cannot guarantee absolute security.
8) Data Retention
We retain information for as long as reasonably necessary to:
- Provide services and operate our business
- Maintain records for legitimate business purposes
- Comply with legal obligations
- Resolve disputes and enforce agreements
Retention periods vary depending on the type of information and why we have it.
9) Your U.S. Privacy Rights and Choices
A. Marketing communications
You can opt out of marketing emails by using the “unsubscribe” link in the email or contacting us. Even if you opt out, we may still send non-marketing messages (e.g., service-related communications).
B. State privacy rights (where applicable)
Depending on your state of residence and our activities, you may have rights such as:
- Access: request a copy of personal data we have about you
- Delete: request deletion of personal data (subject to exceptions)
- Correct: request correction of inaccurate personal data
- Opt out: opt out of certain processing, such as targeted advertising, and (in some states) “sale”/sharing or certain profiling
- Appeal: in some states, appeal our decision if we deny your request
How to submit a request
You may submit a privacy request by contacting us at:
- Email: [email protected]
- Mail: Reset Capital Advisory – Attn: Privacy, P.O. Box 116, Lowell, AR 72745
We may need to verify your identity before fulfilling certain requests. Authorized agents may submit requests where permitted by law, subject to verification.
Nondiscrimination
We will not unlawfully discriminate against you for exercising applicable privacy rights.
10) Arkansas-Specific Data Security and Breach Notification
If we experience a security incident involving certain unencrypted personal information of Arkansas residents, Arkansas law may require notification to affected individuals, and in certain cases notification to the Arkansas Attorney General, subject to the statute’s timing, thresholds, and exceptions.
11) Children’s Privacy
The Site is not intended for children, and we do not knowingly collect personal information from children under 13.
If you believe a child has provided personal information through the Site, please contact us and we will take appropriate steps to delete it.
Arkansas children/teens online privacy note: Arkansas has enacted enhanced privacy protections for children and teens that are scheduled to take effect in 2026 and may apply to online services directed to minors or with actual knowledge of collecting minors’ data. We do not operate the Site as a service directed to minors and do not knowingly use minors’ personal information for targeted advertising.
12) International Visitors
Our Site and services are intended for users in the United States. If you visit from outside the U.S., you understand that your information may be processed and stored in the United States, where privacy laws may differ from those in your location.
13) Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The “Last Updated” date reflects the most recent revision. If we make material changes, we may provide additional notice on the Site.
14) Contact Us
If you have questions or requests about this Privacy Policy, contact:
Reset Capital Advisory
Attn: Privacy
P.O. Box 116, Lowell, AR 72745
Email: [email protected]
Phone: (479) 359-7872